Michel Bouvet’s poster art
September 12 to November 3, 2013
Vernissage: Wednesday, September 11 at 6 pm
Curator: Marc H. Choko
Gros Plan will present sixty posters by Michel Bouvet, covering the designer’s thirty-year career. The exhibition will include several of his note boards, drawings and sketches, shedding light on the richness of his ideas, his approach to his subject, and his creative process. Working in black and white or in colour, and using photographs (in collaboration with photographer Francis Laharrague) or drawings, Michel Bouvet is always mindful that a poster must arrest and inform the passer-by — thus the bold text and large central image. The great Raymond Savignac said of the poster: “To be seen, it must be bold but not brash.” Michel Bouvet applies this precept after a thorough study of the subject at hand. He assesses potential options, tests them out, and offers an original, accessible solution, handled with his skill as a communicator and artist. An illustrated lesson in poster design.